Can you read this? Good, then we’ll do this in English. Since ZEITmagazin usually speaks German, it may feel strange at first – like that little shock of being on vacation somewhere and suddenly hearing an old friend speak a foreign language for the first time. It can be awkward. But you get used to it sooner or later, and after a while you don’t even notice it anymore.
The reason this double page is in English is that ZEITmagazin has decided to go on a trip around the world, and we’d like to take everybody who can read this along: This week, we’re publishing our second international issue – in English, worldwide – with the title ZEITmagazin – The Berlin State of Mind. On 260 opulent pages, the issue brings together highlights from the last six months of ZEITmagazin, presenting some of our most exciting profiles, features, interviews, photo spreads, and graphics. It’s a cross between a coffee table book, an art catalogue, a "best of" album and, well, a magazine.
The idea of launching an English-language version of ZEITmagazin gained traction over several years of working with an increasingly international group of photographers, writers, designers, and artists who kept telling us how much they liked the look of our magazine but regretted the language barrier. So we decided to give it a go.
One of the most intriguing aspects of putting together our international issue was leafing through our weekly German issues and deciding which of its stories would actually be interesting to readers in Rio, Tokyo, and Los Angeles. This change in perspective gave us a chance to look at our own work – and at Berlin and Germany – in a completely new way. That continued when we translated and re-edited the texts for an international audience. A small, savvy team of translators and copy editors helped us find the right tone.
And so, starting this week, the second issue of ZEITmagazin – The Berlin State of Mind is indeed available at newsstands in Rio, Tokyo, Los Angeles, and many other metropolitan cities (as well as at certain internationally oriented shops within Germany). You can also order a copy (for € 8.90 + 2.20 postage) by sending us an Email: email@example.com.
When we published our first international issue last October, it sold out very quickly. The feedback we received was so encouraging that we have decided to publish The Berlin State of Mind every six months from now on. We hope you will want to join us on our trip around the world. And don’t worry: When we come back, your weekly ZEITmagazin will still be in German.